Brad Binder becomes first sportsman to get his own Red Bull can

South African motorcycle-racing sensation Brad Binder will race in the elite MotoGP class next year. Binder will become the first South African to race MotoGP™ in the four-stroke era and the first to compete in the premiere class since 2000.

To celebrate the huge achievement, Red Bull has launch a limited edition can, featuring Binder.

“It’s pretty crazy to have your face on a Red Bull can!” he commented. “I don’t think I’ll get used to it!”

The 24-year-old will line up alongside the likes of five-time MotoGP champion, Marc Márquez and the legendary Valentino Rossi, when he climbs aboard his Red Bull KTM Tech3 in 2020. MotoGP bikes are purpose-built race machines, custom made from the ground-up using high-tech materials such as carbon fibre, titanium and magnesium. They can reach speeds of over 300km/h.

“It’s going to be really difficult at the beginning especially, but it’s going to be incredible lining up on the grid with Valentino Rossi and a lot of my heroes. It’s an incredible feeling and I can’t wait for it to start.”

In addition to the limited-edition can, Red Bull is offering consumers the chance to win a trip to watch Binder race at his home-away-from-home MotoGP at Jerez, Spain in May next year. All you have to do, is show your support for him with unique video upload!

To stand a chance to win, consumers need to make use of two exciting Augmented Reality filters and upload their video of support using the hashtag #ALL41BINDER. For more information please visit: bradbinder.redbull.com.

For most of the year Binder is based in Spain and loves racing there. It is also why Red Bull has chosen this MotoGP as a prize. “Spain is a seriously motorbike-racing-mad country,” he said. “Motorbike racing in Spain is like rugby for South Africans. That pretty much sums it up. So many Spanish GP fans turn out on race weekend. There are thousands. Racing is a culture here, it’s not just a sport.”

“To know that there are so many people back home supporting me is crazy. I miss everything about South Africa when I’m away – the food, the people. I’m really looking forward to my move to MotoGP next year and hope to make everyone proud,” Binder added.

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