Townships-based and focused small retailer of hardware items, DIY tools and buildings essentials, ANDURA Hardware, has recorded just over R100 000 in revenue within the first 6 months of operation – and is about to open the second branch in mid-2021.
The company, founded by 29-year-old entrepreneur, Lindokuhle Mnisi, first opened its doors on the 26th October 2020, in a rented double-garage at Kaalfontein extension 10, Midrand.
Starting off with just two employees and limited items on shelves, ANDURA Hardware, made only R5900 in sales in the first month; roughly 60% lower than the money needed to cover all operating expenses (OP-EX) at the time.
Mnisi, who was an employee at another company at the time, starting ANDURA Hardware as a side hustle, had to use his salary to cover staff salaries, rent and other costs of the startup.
He says ANDURA Hardware started off as a solution-seeking experiment for residents of Kaalfontein, Ebony Park, and Allandale View in Midrand. Residents in these areas have to travel a bit of distance before they can find hardware shops that provide the building essentials they need for their DIY and building projects.
This means most people have to spend even more money on transportation of the already pricey goods from the established hardware stores to their homes.
“Entrepreneurship is about solving problems, filling missing gaps, doing work that matters, and creating a future that’s inspiring,” says Lindokuhle Mnisi, Executive Chairman at ANDURA Hardware.
“ANDURA Hardware was born as a solution and convenience provider for people living in townships. Our vision is clear; we want to be township people’s closest hardware retailer; bringing hardware items, DIY tools, and building essentials closer to the people, where they need them the most.”
He says there is a huge market for hardware products as there are many developments of backrooms and cottages for rental purposes taking place in the townships. Property extension and maintenance of the said rental units and other properties, in general, is done on a consistent basis. ANDURA Hardware was therefore created to service that market.
Mnisi says starting the business with the vision he has for it hasn’t been smooth sailing. Apart from being rejected by different landlords in the community when he was knocking door to door, asking to rent their garages, he was also faced with the challenge of having a DREAM but no tangible money to start.
“Bootstrapping is the way to go if you really want to be an entrepreneur, but it is the hardest and most excruciating way of building a business, especially if you are starting from zero. It’s difficult and painful to have a DREAM, and no resources to achieve it,” he says.
In the first 3 months of operating (October 2020 to January 2021), the company made R29 473 in revenue and R75 180 from 27 January to 16 April 2021. The company is also hard at work, building another branch in a busy business hub, around Kaalfontein, Midrand.
“We are a small player in this big boys industry and our business model is streamlined and focused on a specific market, the township economy. We are amongst the lucky few small businesses that manage to break even and start being profitable in a short period of time. It takes diligence, hard work, and a high level of risk-taking. But we wouldn’t have done it without our customers who walk into our shop and support us. We look forward to growing and expanding to serve more customers,” adds Mnisi.
The first branch of ANDURA Hardware is situated at 4099 Finger Fish Street, Kaalfontein Extension 10, Midrand, 1632. It employs 2 young people. The next branch opening soon will also employ 2 young people.
For more information, visit www.andura.co.za, search ANDURA Hardware on all social media platforms, or call the shop on 081 3033 591.