Deputy Minister of Tourism to address marketers at Tourism Marketing Conference in Cape Town

September is tourism month and a great time to focus on tourism marketing. Tourism marketers and industry role players will soon gather at the 4th annual Tourism Marketing Conference that will be held on 13 & 14 September 2023 at the CTICC in Cape Town.

The conference will bring together industry marketers and tourism professionals to delve into the latest trends, strategies, and innovations in tourism marketing.

The theme for the conference is “Tourism: The Future is Bright”. The conference will facilitate a learning experience that will help marketers of tourism products, destinations, experiences, and attractions improve their marketing efforts to ultimately attract more business and grow the tourism sector.

The two-day programme includes more than 14 speakers and will address current trends, opportunities and challenges of tourism marketing.

The agenda includes topics such as: local tourism marketing, branding, destination marketing, innovation and technology, reputation management, social media and interactive marketing, relationship marketing, sales and lead generation, digital marketing, influencer marketing, referral marketing and more.

Deputy Minister of Tourism, Mr Fish Mahlalela, will address the conference with an outlook and update on international source markets, opportunities, and trends. This will allow marketers to align their own marketing efforts with that of the department of tourism.

The conference is open to all role players of tourism products, destinations, attractions, experiences, DMO’s, RTO’s, Tourism Boards and related tourism organisations.

Dates & Times: Wed 13 September & Thurs 14 September 2023 from 9am to 4pm daily.

Venue: Cape Town International Convention Centre, Cape Town

Registration: Register and book online at or contact the organiser CADEK Media at 021 854 4700

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