Free yourself from debt through the rent-to-own model

In these challenging economic times, people are under pressure to keep tightening their household budgets. And woe betide anyone who needs to replace a broken appliance or TV set. Buying any of these items on credit might seem like an ideal short-term solution, but it is far too easy for debt to spiral out of control.

Rami Sassen, CEO of Teljoy, says the innovative rent-to-own (RTO) model has been designed to overcome this problem.

“It is all about giving South Africans the freedom to control how they spend their money and on what. Furthermore, it revolves around choosing when to buy, upgrade, or cancel without any contractual commitments,” Sassen explains.

Let’s examine how people have traditionally purchased these high-value items.

Unless you are financially able to do so, chances are you are not buying the likes of a fridge, TV, or stove using cash. Instead, the process entails taking out credit and paying monthly premiums until the product is paid off.

And while the warranty covers any defects for a short-term, it is hardly a life-long guarantee. Murphy being who he is, always manages to see an appliance break as soon as it is out of warranty.

You do not even get an after-sales service or maintenance contract never mind the possibility of the store coming and doing the installation for you.

Furthermore, your monthly premiums are impacted by the interest rate. So, if the Finance Minister increases it, so too will your premium go up. And if you should lose your job or take a pay cut in the future and cannot afford to meet the payment terms, you risk getting a negative credit score.

“This is where RTO comes into its own. Simply put, it solves all these problems in one fell swoop. With one monthly repayment that is not tied to any contract, you can pick any appliance, TV set, laptop, computer, furniture or even baby goods without having to get into debt.”

Using a site like you can easily complete an online application, choose your product, and have it delivered and set up free of charge. Even better, if you purchase a TV, the licence is part of the price you pay so no more annual fees to worry about.

A maintenance plan and risk cover are included giving you the peace of mind: should the worst happen, your appliance will be replaced.

“While all these are incredible benefits on their own, the best advantage of the RTO model is the absolute freedom to upgrade, downgrade, or cancel at any time. So, if you get that long-awaited salary increase, instead of forking out thousands to buy a new TV, you can increase your monthly premium by a few Rand and get the latest model around. Similarly, if you would rather downgrade to free up some of your budget, then you can do so at any time. It really gives customers complete control.”

Why not give RTO a try and experience the freedom of never being controlled by your appliances again?

All articles written by a STAFF WRITER have been checked and verified to the best of our abilities. Should you have any queries or concerns, please don't hesitate to email them to

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