HOT 102.7FM through Hot Cares has ensured that a group of rugby-playing youngsters get their own boots for the very first time, through a feel-good partnership with Sani-touch, the makers of the legendary ‘braai lappies’.
To celebrate the Rugby World Cup, Sani-touch decided to launch a limited-edition green and gold ‘braai canister’ for their pre-saturated, biodegradable cloth wipes that burn in the fire after use and are ideal for the cleaning of hands, faces, and tongs.
The goal was to donate a percentage of the proceeds of the sale of these canisters to the two Golden Lions Rugby Union junior girls’ teams participating in this year’s inter-provincial tournament and in the process play a role in the promotion and development of women’s rugby in South Africa.
Upon hearing of this initiative, HOT 102.7FM through Hot Cares immediately jumped on board to contribute, which resulted in 46 girls being given a pair of brand-new rugby boots at the team’s capping ceremony at Emirates Airline Park.
“Most of these girls come from underprivileged backgrounds and we applaud Sani-touch for driving this initiative,” said Lloyd Madurai, Managing Director of HOT 102.7FM. “What also resonated with us was the goal of empowering these kids to play with confidence and comfort and giving them the best opportunity to reach their full potential on the field, which has great synergy with what Hot Cares does on a daily basis – that is, making a meaningful difference to the lives of those around us.”
HOT 102.7FM is the official radio station of the Emirates Lions and in Sani-touch has found a partner that not only enjoys its rugby as much as it does, but one that also sees the opportunity to use sport and its platform to do good in the community.
“Most of these kids have never owned a pair of rugby boots before and when we handed them over, some of the girls thought they were just getting socks. They couldn’t believe they were getting their very own pair of boots and the smiles on their faces and their joy when they tried them on was just too special to see,” said Anette Devenish of the Sani-touch marketing team.
HOT 102.7FM plays the best ‘Old Skool’ and R&B music and through Hot Cares continues to look for opportunities to partner with events and initiatives such as that promoted by Sani-touch.
Further to that, the station will continue to raise money for those in need when its annual Teddython fundraiser takes place at Papachinos Broadacres in Johannesburg on Thursday the 26th of October.
The station will broadcast live from there for the day, with its entire team manning phone lines and taking pledges and donations from individuals and companies, participating in fun challenges, and completing a variety of fun stunts, all for a good cause.