World Food Day, observed on the 16th of October, is a little more special this year. Thirteen celebrated musicians – from the US to SA, rock stars to jazz favourites, and even a world-renowned choir – are coming together in what they hope will be one of Africa’s biggest virtual concerts ever, called Music for Meals.
Proceeds from the concert hosted on the 30th of October will support The Click Foundation and UCOOK Food Fund in carrying out crisis relief and food-aid initiatives, as well as support the development of longer-term, sustainable solutions to improving the overall livelihoods of South Africans.
The lineup for the concert includes Dave Matthews, Tom Morello, Ard Matthews, Karen Zoid, Lira, Majozi, Ndlovu Youth Choir, The Parlotones, Prime Circle, Springbok Nude Girls, Vusi Mahlasela, Watershed and Zolani Mahola.
Inspired by the World Central Kitchen, Ellerman House along with FYN Restaurant began cooking and distributing meals during lockdown and launched the Music for Meals initiative to help address the devastating effects of hunger.
Teaming up with UCOOK, rain and Militia Broadcasting, the culmination of this initiative is the Music For Meals Charity Concert on 30 October during which they hope to raise over R5 million.
“The economic fallout caused by the lockdown is affecting both farmers and suppliers, and while the food system tries to right itself, the people who’ve been most affected by lockdown are those experiencing homelessness and those who can no longer afford to find a meal,” says UCOOK CEO David Torr.
World Food Day highlights the call for global solidarity in helping populations, especially the most vulnerable, to recover from the pandemic and resultant food crisis. The goal for communities is to make food systems more resilient and robust so that they can deliver affordable and sustainable healthy diets for all.
Torr says that the proceeds from the concert align perfectly with this mission. “Our work to date with the UCOOK Food Fund, and going forward with Music for Meals, is in support of educational initiatives that address sustainable solutions for the future – it’s not just a case of feeding people now, it’s equipping them with the ability to feed themselves.”
“The Click Foundation is an NGO that uses technology to teach primary school learners to read, but with school closures in March we realised many of our 100,000+ learners were likely to have their ability to learn and flourish affected by hunger.
Since then we have distributed over 6.9 million meals through our implementation partners, OnePeople Fund, Ellerman House, Fyn Restaurant, Be The Difference Foundation and theOne Bag Full Charity.” says Nicola Harris, founder and CEO of the Click Foundation and owner of Ellerman House.
“We are excited to use music to bring people together in support of our crisis relief and education work and that of the UCOOK Food Fund and to bring some much needed joy into homes around the world.”
Music for Meals is a joint effort between UCOOK, award-winning luxury boutique hotel, Ellerman House, and SA’s mobile data-only network provider, rain.