Over the course of this past Workers’ Day weekend, Castle Lite managed to raise over half a million rand as part of their Tips on Tap initiative. The initiative focused on extending the enjoyment over Worker’s Day and paying homage to unsung heroes of the alcohol industry, South Africa’s hard-working bar staff.
Tips On Tap, saw Castle Lite tipping bar staff R5 for every 500ml Castle Lite draught served at participating outlets across the country between Friday 29th of April and Monday 2nd of May. The initiative called upon South Africa to raise their glasses in support and raise they did to the tune of over half a million rand in additional tips collected across all participating establishments.
“The COVID-19 pandemic had a huge impact on restaurants and bars and these businesses are still recovering from two years of lockdowns and alcohol bans. This campaign was very special to all involved, we are proud to have been able to offer some much needed support to bartenders with the assistance of the public through an initiative that highlighted the hard work they put in day in and day out to keep their customers refreshed. We aim to continue this initiative in years to come, to include more bar staff and rally South Africans to increase that tip amount,” explains Colleen Duvenage, Brand Director at Castle Lite.
Nkhensani Sono, bartender at one of the participating outlets (Tiger’s Milk Fourways) adds to this stating, “The industry is still in recovery and many bartenders are picking up extra shifts in order to bolster their earnings as much as possible. Initiatives such as the Tips on Tap campaign really assists all bar staff to come by some much-needed extra cash when we need it most, so I am very grateful to Castle Lite for this initiative.”
SAB Corporate Brand Director, Sphe Vundla congratulated Castle Lite on the initiative, “we are proud of the efforts by Castle Lite to support the bar industry which forms a significant part of our value chain. SAB continues to stand behind all efforts to recover the economy as we try to rebuild the workforce that has worked tirelessly to keep the industry afloat”.