Pineapple Sponsors Second Major Sports Broadcast on SABC: The Cricket World Cup 2023

They say that lightning does not strike twice at the same place. It seems like this is not always the case. Pineapple, underwritten by Old Mutual Insure Limited, who recently ensured nationwide access to the Rugby World Cup has done it again! The leading digital car insurance provider has now sponsored the broadcast rights for the Cricket World Cup on SABC, ensuring South Africans won’t miss a ball.

Building on their earlier success with the Rugby World Cup sponsorship, Pineapple’s commitment to fostering national unity through sport is evident. This new venture with the Cricket World Cup underlines their dedication to human-centric insurance and moments of national pride.

Co-founder Marnus van Heerden noted, “After the positive response from the Rugby World Cup, it felt right to bring another beloved sport into homes across the nation. Cricket, like rugby, is deeply ingrained in our national psyche. It has the absolute potential to unify the nation and foster a culture of hope and positive, forward-looking ambition. We’re proud to give every South African a chance to rally behind our team.”

The Proteas Cricket team remains one of the best cricket teams in the world.  With 5 of the 20 best ODI batsmen in the world in Rassie van der Dussen (3),  Quinton de Kock (7), Heinrich Klaasen (8), Temba Bavuma (14) and David Miller (16) putting on the Green and Gold and 3 of the top 20 Bowlers in the world in Keshav Maharaj (14), Kagiso Rabada (15) and Lungi Ngidi (20) running onto the pitch the Proteas are the dark horse to bring back the trophy for the first time.

Despite their ranking of 6 in the world, their recent comeback from a 2-0 series deficit vs. Australia to win the series 2-3 is a testament to how explosive the Proteas can be when things fall into place. Let’s get behind the Proteas once more and relive the glory of momentous Proteas moments, such as the 438-run chase against Australia at Wanderers. Go Proteas!!

With the Proteas poised as the dark horse in the upcoming Cricket World Cup, Pineapple’s initiative ensures that every South African can witness what promises to be a thrilling chapter in the nation’s sporting history.

If you want to show some love to Pineapple for their role in unifying the nation, and if you want to save a lot of money on your car insurance, go to to get a lightning-fast car insurance quote online.

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